AFBI is again bringing science to life at this year’s Balmoral Show as part of its commitment to raise awareness of the work of the organisation and the impact of its world-class research and analytical sciences.
The four-day event will provide an important opportunity for industry stakeholders and the wider public to learn more about AFBI which is Northern Ireland’s largest provider of agri-food science and the work which it undertakes.
With a new corporate plan now in place, and following a brand refresh, CEO, Dr Stanley McDowell believes the Show provides an ideal engagement platform:
“AFBI provides vital scientific support to its sponsoring department DAERA and the agri-food industry while delivering wider benefits for society across a broad range of areas.”
“At Balmoral we will be showing how our research and other science is leading improvements in the agri-food industry, how it is helping protect animal, plant and human health and how it is contributing to enhancing our natural and marine environment.”
“Balmoral presents the chance to bring what we do to life and actually show visitors – of all ages - how our work is making a difference.”
AFBI’s new chair, Colin Coffey, added:
“The agri-food sector continues to face new challenges and pressures, and our research is playing a vital role in shaping and transforming the future of the industry. I’m delighted to join the rest of the AFBI team on our interactive stand and help to enhance awareness and understanding of the significance of our work.”
In addition to a range of displays explaining AFBI’s impact, the stand will include an educational element which will illustrate the work of AFBI scientists in areas such as animal health, freshwater fisheries, water quality and the use of technology to improve grass utilisation.
The AFBI marquee is located at Stand B33 beside the Cattle Ring and close to the Eikon Exhibition Centre.
Notes to editors:
For further information contact Claire Bonner, Morrow Communications Tel: 028 9039 3837.
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- AFBI in €80M EU consortium on ‘Climate-smart sustainable management of agricultural soils’ 06 January 2021